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Brand Identity

Of Creativity & Flair

Authentically Subtle

To allow for our creative works to come through, our brand has been deliberately pared down to its distilled essence. By employing subtlety and considering the finest of details, the EightyTwo brand is about refinement and timelessness. Deeply rooted as reflected in our brand ethos to defy labels, debunk convention and transcend trends, our brand identity reflects our attitude to disrupt and go against the cookie-cutter.

Our Name Card

Nouveau Luxury

The sense of touch in an increasingly digitalised world has become a luxury indulgence. Our name card design takes into careful consideration of tactility, the weight and feel in your hand, as well as the contrast of smoothness achieved by exclusive finishing.

Our Logo

Fluidity & Openness

Much like our designs, our logo offers a sense of fluidity for interpretation and is distinctively open-ended to let creativity flow infinitely.

Colours

The Essentials

Going back to the essentials evokes a sense of timelessness yet remains powerful in our communications.

Typography

Honest & Nonfrivolous

Deliberately restrained and quiet in nature, our san-serif typography evokes a sense of honesty and transparency, reflecting our beliefs in how we conduct our business.